Predator Gaming
Working within an established global campaign to maintain brand consistency in the North America region
When working within the boundaries of an existing campaign, our team takes great care to ensure total consistency across all assets we create. Our first step is a holistic evaluation of all assets from the existing campaign. This includes brand guidelines, existing finished assets, source files, brand assets (typefaces, logos, photography, graphics), and campaign playbooks.
Ideally, we gain access to a brand portal that contains all key assets. After intake, we prefer to meet with key stakeholders who are familiar with the master brand campaign to gain further clarity and align on best practices. All creative is reviewed against campaign guidelines to ensure consistency.
