Microsoft Canada: Viva

Introducing the future of work to a discerning audience

When tight timelines and budgets demanded high-quality visuals and storytelling without the use of stock footage, we turned to a new method of visual storytelling, curating and manipulating photography from Microsoft and other sources. The client team asked for something human, something compelling, something eye-catching… They wanted something that was visually striking and that told a great story, but we had a really tight turnaround and a modest budget. So we offered up a number of approaches to ensure quality while respecting necessary time constraints. In the end, we crafted a brief animated video with parallax motion to create depth and engagement. Animated user experience snapshots were seamlessly integrated into geography, explaining and reinforcing Microsoft Viva’s value proposition for a new audience. The result speaks for itself.