Microsoft WorkLab
Designit was first engaged to help produce and promote Microsoft WorkLab's flagship event. There were a lot of moving parts, including evolving keynote speaker list, videos and presentations that individual presenters and groups would need to be building, and the event itself, which was to be completely a virtual experience. But the biggest challenge we faced was that WorkLab had its own visual and tonal identity which wasn't fully baked. So a lot of our work was to be moving forward even with the ground moving beneath our feet. As we were working with multiple stakeholders in different sectors of the company, our ability to deliver relied on over-communication and radical collaboration.
Setting the stage for the future of work
Microsoft WorkLab aimed to roll out their first ever live event with a bang. Designit was selected as their partner for running the event, as well as social engagement before, during, and after.
Working with an intensive schedule, we knew that agility was essential. We built a matrix of assets from our workback and structured a system for delivery.
And then, rapid ideation and workshopping of concepts enabled us to quickly gain consensus. We built a consistent visual system, allowing us to move at the breakneck speed of social.
Even on a tight timeline and with so many moving parts, the flagship WorkLab live event went off without a hitch. It has been recognized in 100 press articles and the first episode remains in the top 5 most- viewed LinkedIn Live videos since the platform’s inception.
80%+
positive media sentiment
>50%
press pick up on visuals
10K
social mentions
>50%
share of voice
The conversation continues
After the resounding success of WorkLab live, Designit was selected to execute all the social media copy and design work for fiscal year 2022, including live events, periodic work trend index reports promotion, and all other paid and organic social marketing moments.
The second engagement posed challenges due to the undefined visual language of WorkLab. Despite some high-level directions, the broad color palette and lack of set branding guidelines made it difficult to establish consistency. Additionally, the involvement of various visual artists with differing styles created a diverse and complex creative landscape.
To keep pace with social media demands, we adopted a flexible methodology rooted in design thinking. We identified patterns in our work, aligned with publishing calendars, and categorized post types. This enabled us to assign the most suitable artists and develop streamlined design systems, minimizing the need for constant reinvention.
In the end, we were able to generate hundreds of social posts promoting blogs, influencers, podcasts, whitepapers and index reports, and evolving market trends without missing a beat.
