The motion in emotion
Making pictures move at Designit
The video practice at Designit is an agile team of creatives and producers. We bring a wide breadth of experience, including narrative style campaign spots, documentary style case studies and customer stories, low-fi short social media content, sizzle reels, animated explainers, and everything in-between. A flexible core team ensures that every project has the resources and talent it needs in order to exceed client expectations. The team seamlessly leverages full time resources and supplements them with freelance talent on a “as needed” basis.
Microsoft + Mercedes-Benz case study
This is an accurate representation of how we turn what might otherwise be a simple doc-style interview customer story and turn it into compelling, visual storytelling. It reflects how important we believe that a human-centric story is to reinforcing a brand narrative.
Sample one:
Acer broadcast commercial
We have done big and flashy, but some of the most effective emotional storytelling is simple and personal. This campaign spot, dubbed “The Little Things” appeals to the purpose-conscious consumer by appealing to their human side. It’s a strong example of how the simplest of concepts can influence and change conversation.
Sample two:
Additional live-action samples
Here are some more videos that demonstrate the flexibility of our capabilities in live-action execution.
This was part of an innovative campaign we did in partnership with Acer and Western Washington University, another example of our interview/documentary style storytelling.
This brand anthem video aimed was part of an awareness campaign for the Predator gaming system, intent on disrupting the market. A solid example of blending live action and motion work to great effect.
Additional animated samples
Here are some more videos that show the range of motion design capabilities that Designit brings.
This is an example of a very complex project yielding a simple outcome. The Azure support team wanted a compelling, fun, character-based animation piece to celebrate their following on X.
These ultra-short pieces were part of our global Sell on Amazon campaign, aimed at reaching small business owners. Our strategic team asked for whimsical and aspirational, and we made it so.